| 2010/1/26 8:40-10:00 Room1 |
| Exploration of e-Marketing Strategies for Cosmetic Products Based on Word-of-Mouth Information |
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Ushio Sumita |
University of Tsukuba |
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Ahyoung Kim |
University of Tsukuba |
| Tourism Marketing Effects of Blog Articles with Product Placement |
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Yu-Shan Lin |
National Taitung University |
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Huei-Wun Huang |
National Taitung University |
| Spreading the e-Word: Investigating Antecedents of Consumers' Electronic Word-of-Mouth Intentions |
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Christy M.K. Cheung |
Hong Kong Baptist University |
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Ying Ying Ng |
Hong Kong Baptist University |
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Matthew K.O. Lee |
City University of Hong Kong |
| A Study on the Electronization of Physical Stores and Consumers' Purchase Behavior |
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Tain-Fung Wu |
Asia University |
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Mei-Hsiang Yang |
Asia University |
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Wei-Sung Yen |
Dalin Elementary School. |
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An-Shin Shia |
Feng Chia University |
| The Case Study on the Market Segmentation of Health Caring Product Company in Taiwan |
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Wan-Tran Huang |
Chung Chou Institute of Technology |
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Tain-Fung Wu |
Asia University |
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Chun-Yu Chien |
Asia University |
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| 2010/1/26 10:20-11:40 Room1 |
| The Study of Ontology Matching Performance for Mobile Message Recommendation |
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Li-Hua Li |
Chaoyang University of Technology |
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Fu-Ming Lee |
Chaoyang University of Technology |
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Yu-Chien Chou |
Chaoyang University of Technology |
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Tsung-Jen Pu |
Chaoyang University of Technology |
| Impact of Default Contagion on Pricing Collateralized Debt Obligations |
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Hideyuki Takada |
Mizuho-DL Financial Technology Co. |
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Ushio Sumita |
University of Tsukuba |
| Information Potential of Valuation Bases for Owners and Corporate Management |
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Jiri Strouhal |
University of Economics Prague |
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Dana Dvorakova |
University of Economics Prague |
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Bohuslava Knapova |
University of Economics Prague |
| Personalization and Thai Consumers' Acceptance of Mobile Advertising |
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Pimmanee Rattanawicha |
Chulalongkorn University |
| Are Marketing Strategies the Royal Road to Survive for Sunhow Company in Taiwan? |
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An-Shin Shia |
Feng Chia University |
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Jason C. Hung |
Overseas Chinese University |
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| 2010/1/26 13:40-15:00 Room1 |
| Peer-to-peer networks and complementary goods: The impact of openness and innovation on profitable piracy |
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Thomas Le Texier |
GREDEG - CNRS, University of Nice - Sophia Antipolis |
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Maher Gordah |
GREDEG - CNRS, University of Nice - Sophia Antipolis |
| Assessing how affect and cognition influence Internet-based search efficiency |
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Hung-Pin Shih |
Hsuan Chuang University |
| Measuring Internet Consumers' Decision-Making Styles in E-Commerce |
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Kin Meng Sam |
University of Macau |
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Chris Chatwin |
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| A Study on the Effects of Internet Browsing Behavior with Different Context of Peripheral Cues around Web Pages |
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I Chang Tsai |
National Yunlin University of Science and Technology |
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Han-Sheng Lei |
National Yunlin University of Science and Technology |
| Online banking security |
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Elmuez shayeb |
university of East london |
| A Study on Some Concrete Proposals to Raise the Ratio of Korea's SMEs Participation in the Foreign Trade Exhibition. |
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Ki-Kwan Yoon |
Chungnam National University |
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Mi-Na Park |
Chungnam National University |
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| 2010/1/26 15:10-16:30 Room1 |
| The Relationship among e-service Quality, Relationship Quality and Repurchase Intention |
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Yan Qing Zhang |
Gyeongsang National University |
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Ki Han Chung |
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Min Yeong Park |
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| The Effect of Customer Review on Purchase Intention in Open Market |
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Ji Hee Jung |
Gyeongsang National University |
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Jae Ik Shin |
Gyeongsang National University |
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Eun Ok Park |
Gyeongsang National University |
| Online purchase intention: from a transaction cost, quality and customer perceived value perspective |
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Chih-Chin Yang |
Kainan University |
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Ming Fang Lin |
Kainan University |
| Scripting a Successful E-Insurance Story |
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Kiran G N |
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Nazia Sharieff |
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Anita Rawtani |
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| Understanding buyers' motives for using B2B electronic marketplaces: using transaction cost and organizational information processing theory |
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Shih-Wei Chou |
National Kaohsiung First University of Science and Technolog |
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I-Hua Hung |
National Kaohsiung First University of Science and Technolog |
| Electronic word-of-mouth to establish the effect of evaluation indicators |
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Chia Hsin Hsu |
National Chiao Tung University |
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| 2010/1/27 8:40-10:00 Room2 |
| HOTELS.COM Case Study for E-commerce Trademark Litigation |
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Mei-Hsin Wang |
National Yunlin University of Science & Technology |
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Fu-Tsung Wang |
Southern Taiwan University |
| Entropy-based VIKOR as an assistant for WiMAX license authorization |
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Tsung Han Chang |
Kao-Yuan University |
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Chun Lin Ho |
Kao-Yuan University |
| Factors Affecting the Likelihood of the Adoption of Innovative Marketing of Entrepreneurs in Tourism and Service Industry |
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KAEDSIRI - JAROENWISAN |
Faculty of Management Science, Prince of Songkla University |
| The Rise of Immersive Commerce: “CityOne”, a Paradigm Shift in Online Commercial Engagement |
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Philip McClenaghan |
University of Teesside |
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Brian Wilson |
University of Teesside |
| Interpersonal Recommendation on Virtual Community: the Characteristics, Category and Factors |
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Hsin-Mei Lin |
National Chi Nan University |
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Peng-Jung Lin |
National Chi Nan University |
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Joseph L.Y. Che |
National Chi Nan University |
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| 2010/1/27 13:40-15:00 Room2 |
| Modelling critical success factors and their effect on Performance: A case of Enterprise Resource Planning (ERP) system |
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Jiwat Ram |
University of South Australia |
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Malcolm Pattinson |
University of South Australia |
| A STUDY ON THE OPPORTUNITIES AND THE LEVEL OF AWARENESS ABOUT INTERNET RETAIL MARKETING AMONG RETAILERS |
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raju raja sekaran |
PSG College of Arts and Science |
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Jayanthi Rajasekaran |
Goverment of India |
| A new approach to the evaluation of personalized product recommendation using evolution strategies |
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Hyung Jun Ahn |
Hongik University |
| The Rough Set Based Approach to Reverse Logistic Routing Problems |
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Chun-Che Huang |
National Chi Nan University |
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Wen-Yau Liang |
National Changhua University of Education |
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Horng-Fu Chuang |
Da-Yeh University |
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Ping-Houa Chen |
National Chi Nan University |
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Shan-Yuan Chen |
National Chi Nan University |
| Click-and-mortar behavior processes: a conceptual model of cyber-enhanced bookstore |
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Chien-Wen Chen |
Feng Chia University, Taiwan |
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Chiang-Yu Cheng |
National Central University, Taiwan |
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Yu-Te Li |
National Central University, Taiwan |
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| 2010/1/27 16:40-18:00 Room1 |
| The innovation attributes of mobile reading and the consumer's continuance intention |
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BO-Han Yang |
Yuan Ze University |
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Eunice Hsiao-Hui Wang |
Yuan Ze University |
| Viral Marketing in Competitive and Dynamic Social Networks |
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Wan-Shiou Yang |
National Changhua University of Education |
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He-Ming Chu |
National Changhua University of Education |
| Exploring the Future Devolvement From the Mobile Advertising servise platform to Taiwan's Mobile Advertising |
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Pei Wen Kao |
Yuan Ze University |
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Eunice Wang |
Yuan Ze University |
| A Case Study of Applying Kano's Model and ANOVA Technique in Market Segmentation |
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Hsin-Hung Wu |
National Changhua University of Education |
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Jyh-Wei Shyu |
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| Temperament and Character of Online Gamers |
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Ching-I Teng |
Chang Gung University |
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Huai-Lei Tseng |
Chang Gung University |
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| 2010/1/27 16:40-18:00 Room2 |
| On China's Alibaba's Development |
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Xiaomei Qi |
Hainan University |
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Guo-An Wang |
Zhejiang Gongshang University |
| Internet-using Behaviors Analysis of Unmarried Office Lady during Off-hour |
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Ming Chun Lai |
WuFeng Institute of Technology |
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Ting-Yuan Chang |
Taiwan Institute of Economic Research |
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Hsiang-Yung Feng |
National Pingtung Institute of Commerce |
| Examination of Bidder's Loyalty Intention in Online Auction: Using the Structure-conduct-outcome Framework |
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Chiahui Yen |
Ming Chuan University |
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Chih-Chin Yang |
Kainan University |
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Li-Sheng Lin |
Kainan University |
| An Semantic Architecture for Consumer Support Systems |
| |
Jyhjong Lin |
Ming Chuan University |
| |
Tsairyuan Chang |
Ming Chuan University |
| |
Jenperng Yu |
Ming Chuan University |
| |
Changling Hsu |
Ming Chuan University |
| Comparing The Efficiency of Advertisement Link Allocation Among Different Yahoo Keyword Auctions |
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Jia Yuan |
University of Macau |
